Strategic Moves Monday September 12, 2011
A bold, new arts brand: Ottawa Storytellers
Strategic Moves recently did some research and strategy work with Ottawa Storytellers (OST). Their goal was to further build on their existing audience with a focus on cultivating a younger, more culturally diverse audience. With storytelling the challenge is two-fold: 1) many people do not think of storytelling as a professional, adult performing art; and 2) event promotion has not built broad-based trust and credibility in organizations producing or presenting storytelling events.
SATURDAY, AUGUST 20, 2011 The Value of History
The Value of Presenting Study is aimed at helping to shape the future for performing arts presentation. We could just look forward to establish that vision. It seems human nature to go from today to tomorrow; maybe that’s because we are best suited to use ourselves as the reference point from which to understand the world. However, in my view, a full understanding requires knowing something about the evolution that got us to today. It serves to avoid myopia and to build on where we have come from rather than inadvertently move backwards. (It’s possible!)